Are you in a Network Marketing business? What is the most challenge you encounter?
One of the most important things about this business that people tend to forget is that, as network marketing professionals, we are paid storytellers.
This means that we have to be able to craft and revise our story over time.
And, most importantly, we have to learn to adapt our story to connectto the person we’re talking to. Our goal should always be to tell our story in such a way that the other person sees what’s in it for them.
Remember FACTS TELL, BUT STORIES SELL.
And I mean “sell” in a good way!! It is our use of stories that helps topaint the picture of how our products and/or business can solve a problem or fit a need that the other person has. And when we share our story in this way, with their need in mind, we show that we are listening and understand. This makes the entire interaction feel much more genuine (for them, but for us as well!)
Powerful stories tend to follow a formula like this:
- Begin with who you are and where you’ve been.
- Then explain what happened in your life to make you look for something more.
- Follow that with how you heard about your company and why you had to be a part of it.
- Lastly, cast the vision by sharing what it’s doing for you now or is going to do for you in the future.
For example, I was chained to workplace jobs after finishing high school, and working my way up the “salary.” But once I started a family, I realized that I didn’t want to miss out on all the “firsts.” I was still committed to providing for my family, that responsibility wouldn’t change. But what I could change was how I provided for them. My Indonesian business partner introduced me to my company. He’d started his business so that he could do things like he always wanted with his family and friends! I knew right then that this was my opportunity to do the same. It was the flexible schedule and income opportunity that I didn’t even know I was looking for! I’m excited to be available to my family more while growing my team and customer base and creating a lifestyle that we’ve always wanted but didn’t think was possible. One of the best parts — helping others do the same!
Keep it short — 45 seconds to a minute MAX!
You want the person you are talking to feel like the most important person in the room, so, tell your story and get back to THEM…and their questions. You can always elaborate on the important parts of your story later in the conversation or as answers to their questions.
Use this 45 seconds to really grab their attention, and make them realize that this is an opportunity for THEM.
It is also where you gauge their interest level and determine how to move forward.
Remember, very few people are ready to jump into the business opportunity with both feet the first time it’s mentioned, so don’t get discouraged.
You are planting seeds, starting with your powerful story — as you continue to follow up, you just never know what might grow!
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